Hauwei P6 Phone Launch - Flash mob
Project Description

The brief:

The business objective was to enter the Oman market with a bang and hit aggressive device sales targets.

The challenge:

Huawei was a new entrant in an already crowded smartphone market, with many established big players for competition.

Talks recommendation::

Our strategy was to get the right kind of visibility and create great buzz for the brand, through a well-planned activation and events calendar.

The campaign was divided into Teaser and Revealer phases. The launch happened in Muscat Grand Mall, where busy shoppers were pleasantly surprised to see our crew dressed like aliens, shopping alongside them. After a while, we took over the mall floor with a Flash mob of young dancers, diverting shoppers attention to a beautifully designed installation where the equally stunning Huawei  P6 phone was launched for the first time in Oman.

Merge FM’s -Chris Fisher hosted and covered the launch event live on his radio show. Many lucky winners got the new Huawei P6 phone on-location after participating in a lucky draw contest. More mall activations were organized and executed across Muscat.

Extensive PR and media coverage followed in all leading dailies including Times of Oman, Al Watan, Al Shabiba, Oman Daily Arabic, Oman Observer. There was an enormous buzz created for the launch.

The results:

The launch event  and the successive mall activations were a huge success. The Huawei P6 phones got sold out in the market within the first two weeks of launch.

Project Details